HUGO has been hailed by perfumers as a great modern classic since its debut a decade ago. It is the clean, simple choice for the next generation male, today’s non-conformist. The HUGO man refuses to be typecast. A true original, he believes that rules are made to be challenged, molds to be broken, and personal potential to be explored to the max. For the HUGO man, life is an adventure full of opportunities and challenges for him to meet head-on in his own confident and inimitable way. The fragrance itself—a fresh, clean combination of fruits, herbs, and aromatic pine—is as distinctive as the man who wears it.